Sales zimepanda 20%.
Lakini biashara yako imekuwa stronger… ama imekuwa tu busier? 👀
Imagine two businesses.
Both grew sales by 20%.
Business A: → Gross margin iko stable → Costs zinakua slower than sales → Customers wanalipa faster → Processes zimekuwa more efficient
Result?
Sales zimepanda na profit pia.
Business B: → Supplier costs zimepanda → Discounts zimekuwa mingi → Expenses zimepanda faster than sales → Customers wananunua but hawalipi on time
Result?
More sales.
More work.
Almost the same profit.
Hapo ndio difference iko.
Sales growth pekee haimaanishi business iko healthy.
Ask yourself:
📌 Margin yako iko stable?
📌 Growth inakugharimu kiasi gani?
📌 Ni customers/products gani zinakuletea profitable growth?
Because you can grow by 20%...
...and still be getting weaker financially.
Don't just celebrate the sales number.
Follow what the growth is doing to the business. 📊
#MESH #KenyanSMEs #Bookkeeping #BusinessFinance
