Samson should develop instore marketing strategies and this is by using creative and eye catching packaging. 2.He should in store promotions and events by offering discounts such as "buy one get one free" 3.Samson should come up with cross selling and up selling technique this is by cross selling he should offer variety of flavors of the mabuyu and popcorns,in up selling he should offer larger sizes of the dates,mabuyu and popcorns and also larger sizes of packaging to Encourage customers.