#shoebiz
MARKET RESEARCH <<<<<< Conduct through market research to know the demands for slides or doll shoes in your target area. Identify competitors, their pricing and product quality they offer. This will help you to determine unique branding.
BUSINESS PLAN<<<<<<<<<<< Outline your short and long term goals, target markets, pricing strategies, sales and marketing plan and financial projection. A well thought out biz plan is essential for attracting investors or obtaining loans.
LEGAL STRUCTURE <<<<<<<<< °For the start up of your biz a sole proprietorship is good. For smooth and easy biz growth.
LISENCE and PERMIT <<<<<<<< °Consider this sensible so as to avoid running after KRA is gud to register your biz with the appropriate government authority and obtain necessary permits and license. This will help u comply with local regulations and protect your biz.
BRANDING AND MARKETING <<<<<< °Plan to create a social media profile to establish online marketing. Such as tiktok, Facebook, Instagram or mesh groups. Develop a market strategy that includes both offline and online channel.
PRODUCT SELECTION <<<<<<<< °Select a best brand slides or doll shoes to attract customers.
PRICING <<<<<<<<<<<< °Set competitive prices for your slides or doll shoes according to your research and target market. Also consider offering discount and promotionals to attract first time customers.
FINANCIAL PLAN<<<<<<<<< °Is the backbone sector of your biz. Keep track of your finances and monitor your cash flow, expenses and profits regularly. Capital =ksh. 15000 Slides cost ksh. 250 (Men slides) one pair 250×40=ksh.10000 Permit application fee=ksh. 200 Rent (temporary place for start) =700 6 months ×700=4200 Branding =ksh.600
Start with men slide and then grow gradually. Success!!!!!!!!! #Woshy shoebiz.