Shrinkflation

Shrinking + Inflation

Economy ikiwa tight, hivi ndio makampuni hufanya ⬇️

Same product, same packaging lakini wanapunguza amount ya product.

Badala ya kukuuzia maziwa 500ml @60 bob, unapata wanauza 450 ml at the same price.

Pakiti za Crisps zinajaa hewa badala ya crisps zenyewe.

It's their way of dealing with high costs of production.

So next time ukienda supermarket, check the quantities of your favourite brands.

What difference do you see?