Something wild is happening in Kenya’s clothing business. 👀

A retailer reached out saying he used to buy clothes from a wholesaler in Kamukunji at KSh 700 and sell them at KSh 1,400.

Then recently, he went on TikTok and found the SAME wholesaler selling directly to customers for KSh 700.

And it gets worse. 😳

The wholesaler was reportedly telling customers that anyone selling above KSh 700 was “robbing” them.

Now retailers are angry, saying wholesalers are slowly becoming retailers and killing their businesses.

But honestly, this puts me in a dilemma.

The customer wants cheap clothes. The retailer wants to make a living. The wholesaler wants to maximise sales.

And TikTok has basically removed the middleman.

So who is actually wrong here?

The retailer trying to make a profit, or the wholesaler giving Kenyans a cheaper price?

Because if wholesalers start selling directly to consumers at wholesale prices, what happens to the thousands of small retailers who depend on that margin?

This could completely change how Kenyans buy and sell clothes. 👀 Meshers, whose side are you on?