That's great to hear that Samson wants to scale his business and increase his profits! Here are some ideas to help him achieve that:

1. Expand product variety: In addition to popcorn, crisps, dates, and mabuyu, Samson can consider adding new snacks and beverages to attract a wider customer base. This could include items like nachos, pretzels, flavored popcorn, flavored drinks, or even healthy snack options.

2. Create combo deals: Offer combo deals where customers can purchase a combination of snacks at a discounted price. For example, Samson can create a movie night combo that includes popcorn, crisps, and a drink. This encourages customers to purchase more items, increasing sales volume.

3. Collaborate with local businesses: Partner with nearby businesses to cross-promote each other's products. For instance, Samson could collaborate with a nearby ice cream parlor or a cinema to offer special discounts or packages when customers present a receipt from either business.

4. Online presence and delivery service: Establish an online presence through a website or social media platforms. Samson can offer online ordering and delivery services to reach customers who prefer the convenience of getting snacks delivered to their homes. This expands the customer base beyond mall visitors.

5. Loyalty program: Implement a loyalty program to reward repeat customers. For example, Samson can offer a free bag of popcorn or additional discounts after a certain number of purchases. This encourages customer retention and incentivizes them to choose his business over competitors. Limited-time promotions: Create limited-time promotions to generate excitement and urgency.