The Hustle Illusion

Everyone wants to “make money online” — until they realize it’s not about Wi-Fi and vibes, it’s about strategy and patience.

You can open a shop on Instagram, run ads on Facebook, post TikToks daily… but if your product doesn’t solve a real problem, all that effort is just digital noise.

The truth? Online business isn’t easier — it’s just borderless. You’re competing with Nairobi, Lagos, Mumbai, and New York — all at once.

So before you chase trends, ask yourself:

Are you building a brand or just selling items? Do you want followers or customers? Are you in business — or just online?