THE PARADOX OF ONLINE SELLING
People Love to Buy People Hate to be Sold to
Do you know how you can use this fact to make your copy or content convert to more sales?
It's quite simple...
DON'T SELL AT ALL !
That's it ...
Don't try to sell because you will smell(Your prospects will smell a rat and run)
You see....
One of the most powerful ways to SELL is.... "NOT TO SELL AT ALL"
Don't make your copy appear that you are selling to them ...
Here is what you should do:
• Focus on how you will help, improve and provide value to your customer.
• Educate them more on the product or service. People don't buy in a state of doubt or uncertainty, People buy when they know more.
• Show the passion/excitement you have for your product or service. People buy with emotions. You have to illustrate your passion in your copy/content so that your customers feel that emotion.
This will give them reasons why he/she should follow your Call To Action.
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