TIPS FOR MEASURING ROI IN MARKETING

The first time I launched a marketing campaign without measuring ROI, my boss didn't question it. When I repeated this mistake on the second campaign, she pulled me aside to discuss why I wasn't tracking our investment returns.

This was early in my marketing career, and I felt completely lost. I was focused on creative execution and engagement metrics, but I had no idea if we were actually making money.

The concept of ROI measurement isn't just about numbers. It's about proving marketing's value and making smarter decisions.

But many marketers still struggle with this fundamental practice

And it becomes even more challenging when:

       You're tracking vanity metrics instead of revenue impact

       Attribution models are unclear or inconsistent

      Teams focus on activities rather than outcomes

You know what would've helped me more than fancy dashboards? Clear revenue attribution, customer lifetime value calculations, and simple profit tracking.

As marketers, it's our responsibility to connect our efforts to business results.

It's also our responsibility to use data that actually matters for growth

There's nothing wrong with caring about brand awareness and engagement. Being a successful marketer means proving that your creative work drives real business value.

Have you ever struggled with ROI measurement?