To assist Samson in scaling up his business selling popcorns, crisps, dates, and baobao fruits at the mall, several strategies can be implemented. Firstly, conducting thorough market research is crucial. Samson needs to understand the preferences and buying behaviors of mall-goers to identify opportunities for growth. This could involve surveys, interviews, or observation of customer traffic patterns.

Next, Samson should consider diversifying his product range to appeal to a broader audience. Introducing new flavors of popcorns and crisps or adding complementary items such as beverages or healthy snacks could attract more customers and increase sales.

Investing in branding and packaging can also enhance the appeal of Samson's products. Eye-catching packaging designs and a strong brand identity can help his products stand out on the shelves and attract attention from shoppers.

Implementing effective marketing and promotional strategies is essential for driving awareness and increasing foot traffic to Samson's stall. This could include running promotions, leveraging social media channels, or partnering with local influencers to reach a wider audience.

Furthermore, Samson should focus on delivering excellent customer service and creating a positive shopping experience. Friendly and knowledgeable staff, clean and inviting store layouts, and convenient payment options can all contribute to customer satisfaction and loyalty.

As Samson looks to scale up his business, he should also explore opportunities for expansion beyond the current mall location. This could involve opening additional kiosks or even considering a standalone storefront in high-traffic areas. By implementing this he make it successful in hia business to serve for a long term.