To effectively grow his business with the 20k loan, Kevo could consider the following strategies:Increase Inventory: Invest in a larger stock of popular earphones, screen protectors, and phone covers to meet growing demand and attract more customers.Expand Product Range: Use a portion of the loan to introduce new products or accessories related to smartphones, such as charging cables, power banks, or wireless chargers, to diversify his offerings and appeal to a wider customer base.Marketing and Advertising: Allocate funds towards marketing campaigns to increase brand awareness and attract more customers. This could include online advertising, social media promotions, or collaborating with influencers in the tech niche.Enhance Online Presence: Invest in improving his website or developing a mobile app for easier online shopping. This could include upgrading the website's design, optimizing for mobile devices, and implementing user-friendly features like product recommendations and easy checkout processes.Customer Loyalty Programs: Implement loyalty programs or offer discounts to encourage repeat business and enhance customer retention.Expansion and Diversification: Consider opening additional store locations or exploring new sales channels such as selling through online marketplaces or partnering with local retailers.Training and Development: Invest in training programs for employees to improve customer service, product knowledge, and sales skills, leading to better customer satisfaction and increased sales.By strategically allocating the 20k loan towards these growth initiatives, Kevo can effectively expand his business and increase revenue in the long run.