
To help Elvis set price items like books and drinks, here are a few key steps:
A)Cost of Purchase:Begin by understanding the purchase cost of each item. This includes the cost of books and drinks from suppliers.
C)Operating Costs:Add up the operating costs, such as rent, electricity, wages, and other business expenses. This will help determine how much is needed to break even and make a profit
C).Competitor Prices:Research what competitors are charging for similar products. This will give you an idea of how to price your products competitively.
D)Profit Margin:Decide on the profit margin you want to achieve for each item. For example, if a book costs KSh 500, you might add a 30% profit margin, selling it for KSh 650.
E)Customers and Market:Understand your customers and their purchasing power. If your customers are students, you might consider setting more affordable prices. F)Promotions and Discounts:Plan for promotions and discounts to attract customers and increase sales. This can help to speed up product turnover.
Example Pricing for a Book: *Book Cost: KSh 500 *Operating Costs per Book: KSh 100 *Profit Margin: 30% (KSh 180) *Retail Price: KSh 780
Example Pricing for a Drink: *Drink Cost: KSh 50 *Operating Costs per Drink: KSh 20 *Profit Margin: 40% (KSh 28) *Retail Price: KSh 98
