To help Kevo grow his business with the 20k Jiinue loan. Kevo should;

1. Buy New Products (15k): We will allocate 15k towards purchasing new products like wireless earbuds, charging cables, and phone covers. By expanding his product range, Kevo can attract more customers and increase sales.

2. Boost Marketing Efforts (3k):

• Social Media Advertising (1k): Investing in targeted social media ads will help reach a wider audience and drive traffic to the online store.
• Collaborate with Influencers (1k): Partnering with tech influencers can increase brand visibility and attract new customers.
• Implement Promotions (1k): Running promotions like discounts can incentivize purchases and boost sales.

3. Enhance Customer Experience (1k):

• Upgrade Packaging (500): Improving packaging quality and branding will enhance the customer unboxing experience.
• Launch a Loyalty Program (500): Creating a loyalty program will encourage repeat purchases and foster customer loyalty.

4. Operational Improvements (1k):

• Upgrade Website (500): Enhancing the online store's user experience will make shopping easier for customers.
• Invest in Inventory Management (500): Optimizing inventory management systems will ensure efficient stock levels and reduce costs.

By strategically allocating the 20k loan towards new products, marketing efforts, customer experience, and operational improvements, Kevo can expand his business effectively, attract more customers, increase revenue, and set a strong foundation for long-term success.