To help Samson scale his popcorn business, there are several strategies he can consider. First, he should focus on improving operational efficiency. This could involve streamlining production processes, optimizing inventory management, and automating certain tasks. By reducing costs and increasing output, Samson can improve his profit margins and have more resources to invest in growth.

Next, Samson should explore opportunities to expand his distribution channels. This could include partnering with local retailers, grocery stores, or online marketplaces to reach a wider customer base. He may also consider developing an e-commerce platform to sell directly to consumers, which can provide more control over pricing and customer relationships.

Samson should also invest in marketing and branding to build brand awareness and customer loyalty. This could involve developing a strong social media presence, creating engaging content, and offering promotions or loyalty programs. Additionally, he may want to consider diversifying his product line by introducing new flavors or packaging options to cater to different customer preferences.

Finally, Samson should consider seeking external funding, such as small business loans or investment from angel investors or venture capitalists. This capital can be used to fund expansion efforts, such as upgrading equipment, hiring additional staff, or opening new production facilities.

By implementing these strategies, Samson can position his popcorn business for sustainable growth and scale it to new heights.