To maximize sales potential for Samson’s popcorn business, focusing on offering a variety of pack sizes with clear value propositions is crucial. While all three pack sizes have their advantages, emphasizing affordability for the smallest size can attract a broader customer base initially. However, highlighting the health benefits of the larger pack containing 20 cups for customers looking to increase their fiber intake can also drive sales among health-conscious consumers. Introducing a medium-sized pack as an intermediary option can help upsell customers from the small to large packs. By implementing targeted marketing campaigns, competitive pricing strategies, and leveraging customer feedback effectively, Samson can optimize his popcorn sales strategy for growth.