Tri-vance Playbooks
Emotions that Sell: How to Write Copy That Connects, Compels, and Converts
Write Copy That Moves Hearts—and Drives Action
You don’t just want words that fill a page. You want copy that connects emotionally, compels ethically, and converts reliably. Yet without a system, copy falls flat, campaigns underperform, and opportunities slip away.
The Tri-vance Playbooks Wisdom Asset adapted from Persuasive Copywriting by Andy Maslen turns theory into actionable, testable tools—so your words work as hard as you do.
What You’ll Get
✨ Summary Snapload – Distilled insights from Emotions that Sell: psychology of persuasion, emotional triggers, and conversion drivers.
✨ 10 Learning Engines – Scenario-based drills that build emotional fluency. Example: “Rewrite Regret” → turn guilt into reassurance and connection.
✨ Fire Bullets, Then Cannonballs – Test mini-experiments for engagement, then scale with proven campaigns. Includes metrics and rollout strategies.
✨ 25-Skills Copywriting Inventory – Know which emotional writing skill to use, when, and how to improve it.
✨ GOAL MANIFESTO – Step-by-step plan for emotional mastery: weekly milestones, monthly arcs, and your Copywriter’s Creed.
Why This Works
Most copy advice is generic. This is handcrafted strategic synthesis—designed to help you engineer “YES” ethically. Learn to flip fear, trigger desire, and guide decisions through emotional resonance.
Get It
✅ One-Time Download – 5$→ Access this Playbook immediately.
✅ Hall of Wisdom Patron – $7/month → Unlock every Triad-Asset now and in the future. Fuel ongoing Wisdom Asset creation and get early access to new tools.
Success vs. Failure
Success: Copy connects, compels, and converts. Campaigns hit targets, emotional resonance builds trust, and your words open doors.
Failure: Copy falls flat, campaigns underperform, and emotional connection is lost—your ideas struggle to gain traction.
“Flip the Fear” – Use anxiety to seed solutions. Start with fear, disarm, then offer clarity and control.
🌟 Ready to write emotionally magnetic copy?
👉 [Download the Playbook – 5$]
👉 [Join Hall of Wisdom – $7/month]
Turn insight into action. Let your words move hearts—and open doors.
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