WHAT IS THE ONE THING YOU DO THAT ANNOYS YOUR CUSTOMERS.

Customers are always right – they want to walk into your business and be treated like royalty. And as if that’s not enough, they want to squeeze out as much value as possible from each shilling paid out to you.

Let’s find out.

"The sin of hidden costs" You hide some costs to lure the customers in but then once they accept your offer you start disclosing additional costs and conditions.

You tell them “You have to pay for a compulsory maintenance fee once a month.” Or “You have to buy extra bundles from us so that we can give you product ABCD.”

"Why it gets them annoyed" They get annoyed because they feel like you’re taking advantage of their vulnerability. They think you’re trying to con them off their hard earned money.

Solution Always include an asteric sign (*) next to your marketing price. Then provide detailed explanation of the terms and conditions for the deal beforehand. Let the customer make an informed choice.