When thinking about your prospects(the one you want to sell to or market to), you need to have an idea of who the the ideal customer is so you can rank which prospect to target first hence follow 3steps below; 1.Plan-By collecting the information about your product and who buys it. 2.Profile-Use the info to make a list of characteristics that your ideal customer will have. 3.Prioritize-Use your ideal customer profile to prioritize your prospects that are most similar to it .

You do these 3things and your business or market will grow.All the best meshers