Why are the cheapest customers often the most problematic?

Not because poor customers are bad customers.

But because when price is the main reason someone chooses you, price can become the main thing they care about.

You charge KSh 10,000.

They want it for KSh 6,000.

You agree.

Then suddenly:

“Can you add this?”

“Can you do this too?”

“Why is this taking so long?”

“Can't you reduce it a little?”

And now you're spending more time managing the relationship than delivering the service.

There is another problem.

A low-paying customer can consume almost the same amount of your time, attention and resources as a high-paying one.

The invoice is smaller.

The workload isn't necessarily smaller.

And if your margins are already thin, one difficult client can quietly eat into the profit from several good ones.

This is why pricing isn't just about winning customers.

It's about choosing customers you can serve profitably.

Sometimes the cheapest customer isn't the cheapest customer to serve.