Why do people buy or contribute to a cause? It's not because of the high quality of the offer or the low cost, though these are important the real reason we buy is WHY, NOT WHAT!
The WHY we buy a drill is to make holes(benefit) that the drill bits are made of steel is a WHAT (feature)
WHY we contribute to non-profit organizations is to Change a life-educate the less fortunate,cure the sick, feed the hungry, that the organizations fund teachers, or medical research or feeding programs is the WHAT/HOW (feature) different organizations use to provide the WHY.
A copy writer is the communication expert able to understand the FEATURES ON OFFER AND COMMUNICATE BENEFITS TO THE USER.
Call 0710521779 for copy and content writer services
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