With the wide base audience of 62k makes one suitable to be an influencer,if Kevin personally runs a business then he can use his Facebook account platform to fetch more sale through advertising his products or services using emerging trends and challenges, because Facebook is the most used media by millions since its has easy access and affordable. This can be achieved by frequent posting of good quality and vivid descriptions or demonstrations of products or services .Giving clear appearance of products accompanied by brief details concerning importance, quality, size,price and location motivates the consumers to go for products or services provided since it gives the business transparency. If not running any business he can as well partner with brands or retailers locally and nationwide to promote sale and products suitable to the audience.This will boost sales through running spark Ads story sharing and frequent posting. To build trust among his audience he should encourage customers from the platform to give reviews about the products or services offered so as to make customers trust him with their money thus will fetch more sales and followers through referrals.Thank you.