Yesterday, I was out with my uncle, Macho. We decided to take a matatu.
As we walked, a conductor spotted us from a distance. He didn't wait for us to approach; he shouted, "Madam! Boss! Where are you going?"
And just like that, he had our attention.
I know what you're thinking: "What does a matatu conductor have to do with writing?" Well, a lot more than you'd think.
These conductors? They're master salespeople. They know how to grab your attention and get you on board.
Matatu conductors actually teach us, writers, a lot about sales and connection. Let me show you how.
- Act Fast—Don't Wait Around
Matatu conductors don't sit around. As soon as they see someone, they call out, "Madam! Boss!" As a writer, you need to do the same.
Don't wait for people to find your post. Be bold.
Share your thoughts. Post that blog. You'll miss your chance if you're waiting for the perfect time.
- Use the Right Words to Connect
The first thing a conductor says is usually "Madam!" or "Boss!"—and boom, you feel necessary.
As a writer, your opening lines should make your readers feel the same. You can't just say, "Hey, here's my post." Instead, say something like, "Glad you're here!" Make your readers feel seen and heard. Your words should create that instant connection, just like a conductor does when they greet you.
- Ask Good Questions and Listen
After a conductor asks, "Where are you going?" they await your answer. They listen.
As a writer, you need to ask questions, too. But don't just ask for the sake of it—ask questions that help your readers connect with you.
Pay attention to their answers in comments or messages. Listening carefully will help you know exactly how to write for them.
- Make Room for More (Like the Sambaza)
There's always room for one more in a matatu, even when the seats look full. The conductor will squeeze you in somehow.
As a writer, when you think your content is "full," it's not. There's always room for more ideas, a new angle, or a fresh perspective.
Keep pushing yourself to find that extra space for more ideas, just like the conductor does for additional passengers.
- Seize Every Opportunity (and Look for the Plot Twist) Matatu conductors are always on the lookout for new passengers. They spot you, shout, and suddenly, you're on board.
As a writer, every moment is an opportunity to connect.
Don't wait for ideas to come to you. They'll show up when you least expect it. Keep writing and stay open to new inspiration. Those unexpected moments could lead to your best work.
So, what's the big lesson from matatu conductors? It's not just about the sales pitch. It's about making a connection. Conductors don't just sell seats; they sell experiences. They make you feel like you belong.
As a writer, you should do the same. It's not just about the words—it's about making your readers feel part of something.
So, next time you're stuck or feel like giving up, remember the matatu conductor. They know how to spot an opportunity and make room for more. You can do the same with your writing.
Act fast. Connect. And remember—there's always room for more.
