Your ads are not converting?
_ Spending time to generate traffic… only to end up not turning any of that into sales is frustrating.
It leaves you scratching your head, wondering what the problem is.
You didn't screw up with the ad.
You're sure you got your targeting, tracking, ad budget and campaign objective right.
Then why is the traffic just not converting?
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If this is happening to you…
…Then the problem is most likely from one of these things below. 👇🏽
(And if you don't find and fix this loophole, you'll keep flushing time and money down the drain… without any sales result to show for it).
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✅ Your Offer
The ad is driving enough visitors to your landing page, but they leave without buying?
Maybe your offer just… sucks. (Ouch)
Nothing can make up for a terrible offer.
Not even the best sales copy or the most traffic.
Your offer must be so irresistible that your prospects would feel stupid if they don't buy.
Then the traffic and the copy will take care of themselves.
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✅ Your Ad Copy
Not enough visitors coming to your landing page from the ad?
It's probably because you're using poor ad copy.
Nobody comes to social media just to shop
To grab people's attention with your ad… and get them to click over to your page,
You must use scroll-stopping ad copy that stands out on their feed, and reels them in.
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✅ Your Funnel
Money-murdering mistakes I see business owners make are:
❌ Running ads to their homepage or shop page.
❌ Running ads direct to a sales page without first collecting leads
❌ Running ads to their WhatsApp or Messenger
The traffic you get from your ads is cold audience.
You need a funnel that
➡️ Attracts these strangers.
➡️ Nurtures them through the buying journey.
➡️ And sell to them right when they're itching to buy. All on autopilot!
✅ Your Sales Copy
If you're using a watered-down sales letter that lacks persuasion,
…Visitors might land on your sales page, but they just won't hit that buy button.
The copy on your sales page should be able to sell your big promise to these people, clear all their objections, make them see your offer as the ONLY solution to their problem… and get them to buy.
✅ The Audience Your Message is Speaking To
If you try to sell diabetes supplements out of the gate, to someone who doesn't even know they have diabetes…
Or your 1000/= offer to someone who'se only after free or cheap stuff…
You won't get sales.
So know your audience awareness level and create a message that speaks to them.
Also, as surprising as this may be, make sure your copy filters out people who aren't your ideal customers.
Do these and watch sales pour in. 💸
Need help finding and fixing conversion killers in your ads and sales funnels so you can multiply your sales?
Reach me on 0710 521 779 so I can audit what you have and give you a winning copy strategy.