Irene Lijodi: Student by Day, Boss Lady by Hustle in Meru

A student and business lady , Lijodi runs a stylish biz dealing in ladies' maxi skirts, tops, jackets, perfume refills, and jewellery. If you're new here, welcome! This story is just one of many featured in our BEST OF MESH newsletter.

Her journey began with a personal motivation and belief. She told herself that being her own boss is everything, a mindset that pushed her to start building something of her own.

From humble beginnings, Lijodi kicked off her business with a small amount of capital that she'd saved. At first, she did hawking to get her products to potential customers. Later, she applied for a loan through MESH, which helped her set up a physical set up for her shop.

In the early days, her customers came through door-to-door selling and online platforms. Today, clients know exactly where to find her—at her roadside location in Makutano.

To keep her customers coming back, Lijodi maintains a close connection with them. She saves their phone numbers and regularly sends updates about new products through her WhatsApp group, building a loyal and engaged customer base.

She deeply values her business because it keeps her going and helps her handle her bills. It’s more than just income, it’s her daily motivation and source of independence.

Like many young youths in business, she faces challenges. Sometimes, school commitments fix her schedule, and during rainy seasons, the hustle can slow down. During such times, she continues selling online. Cheki 12 Profitable Hustles...

Irene says being on MESH has helped her business grow. She's met people who inspired her to keep moving forward and more ideas.

Running a business has taught her the importance of consistency and self-confidence.

To anyone on the MESH platform thinking of starting a hustle or any business at all, her advice is simple: Consistency ni poa na kujiaminia kwa kila kitu.

Lijodi’s story shows that balancing books and business is possible, with purpose, passion, and just enough motivation inaweza jipa. Connect with Irene on MESH