💥Soma Hizi Mistakes Unafaa ku-avoid ukistart na uki-run Hustle yako! 

The biggest mistake you can make is to be afraid of failure. Failure is key to your success, and jumping into your fear is very positive for your future business.

How you pick up after failure and learn from your mistakes is the key to great success.

Too many businesses start without a basic plan, and if you fail to plan, you are essentially planning to fail.

A startup should map out a business plan, even if it is just one page. It should include how much it costs to operate, how much they anticipate selling, who would buy their product and why.

Don't price too high, but don't price too low just to gain market share. If you are good, price like it!

Many entrepreneurs start with the best of intentions and give things away for free, or do free things for charity, community or visibility. Be very careful with this, because you don't want to be known as a source of freebies.

It is not just about the logos and color schemes that you use, although they are important as well, but the whole look and feel of your business.

Essentially, your brand is your promise to your customers. It tells them what they can expect from your product or your service, and why you are different from your competitors.

You may think that you know what your customers want, but don’t rely on thinking that you know what they think.

You need to know what they think. This means doing your research beforehand and learning the needs, habits, and desires of both your current and prospective customers.

Resting on your laurels is one of the worst things you can do as a business owner.

You need to be continually researching, improving and upgrading.

Read up on what your competitors are doing and join trade associations to see new developments in your market.

Consumer expectations grow as the business becomes more established and experienced, and if you fail to give them a reason to remain enthusiastic, there’s every chance that they’ll take their business elsewhere.