How Does Joshua Make Money Running a One-Stop Shop for Gas and Electronics?
In Ruiru town, Joshua Nzau runs a business selling gas cylinders, phone chargers, radios, Bluetooth speakers, and televisions.
Joshua says the main reason he started the business was to support himself and his family.
“That’s what motivates me every day,” he shares.
Even though the products feel scattered, they actually blend and complement if you structure them around daily household needs.
His journey began with personal discipline. After saving about Ksh 150,000, Joshua decided it was time to invest.
He used the money to stock his first products and open shop.
His first Even though the products feel scattered (gas cylinders vs Bluetooth speakers), they actually blend and complement if you structure them around daily household needs and customers are young people from around Ruiru, a place he describes as “growing with opportunities.”
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What marketing strategies help small shop owners build customer loyalty and trust?
One of the secrets to keeping customers loyal is creativity.
He works hard to improve his marketing skills and ensures his products remain affordable.
“Sometimes you give a small offer, just kidogo tu, and the customer feels valued.
They come back,” he explains. Good communication, listening to clients, and building trust have also kept him in business.
Joshua ana enjoys what he does because of his love for electronics. “It makes the hustle easier when you’re passionate,” he adds. Even though the business is doing well, it is not without challenges.
What challenges do small business owners face?
Vile economy imekua unpredictable and extra cash to spend is not as often available, many clients wana prefer lipa mdogo mdogo instead of paying cash upfront. That sometimes slows down restocking.
Since joining MESH, Joshua says the network and content on different areas of running a business are helpful in his daily business activities.
His advice to other MESHERS looking to start a business or hustle is: love your business and give it your best.
“When you enjoy what you are doing, you stay consistent, and that’s where success comes from,” Joshua says.
Link up with Joshua on MESH